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.jpg) 1. Global Reach. This super advantage of websites is probably the most important because it applies again to the next advantages – you website is globally accessible. Traditional marketing requires you to select a medium or choice of mediums (print, radio, television, mail shots etc) in a region or nationally. But to get international sales you need to repeat that in each region of each country you’re targeting. Meanwhile, a €2,000.00 website is accessible to over a billion people.
2. People come to you. Mail shots and cold-calling have dismissal success rates because you have to reach a large number of people to get a tiny number of responses, of which only a smaller number again will actually purchase. Yet you run the risk of annoying the vast majority in the meantime, particularly with newsletter, viral and telephone cold calling. On the other hand, people have become so immune to mail shot and flyer advertising, and the vast waste caused by this have prompted postal organisations and telephone companies to allow people to opt out of paper and telephone junk mail/junk calls. Consider also the environmental aspects of the tons and tons of wasted paper. If you are looking to get a 5% response rate to traditional marketing, and you need 5,000 people to call to your shop, you may need to mail out to 100,000 people to do so. Multiply that by all the other companies vying for the attention of the same people, every day.
 3. People who come to you online are ready to buy. They have found you because they are looking for your products or services and have a need. That’s why they went out looking for your site. All you have to do is help them find you
4. Financial Savings. A successful, 12 month Search Engine Optimisation programme will have an international and regional effect as well as a local effect. This programme can cost lest than €6,000.00 but will be a fraction of the money you could spend on printing, advertising, telesales personnel and telephone costs, annoying consumers and associated brand damage
5. Lower Administrative costs. Online sales mean that orders, client details and payments are automatically handled. No re-entry of prices (think tills), no taking down order information on the telephone and so on. As the traffic builds from 40 people a day to 4000 people an hour, you don’t have to hire more and more people to guide them around your store or to take their payments – your site and web server will grow for you!
 6. Predictability and Growth. With online sales, you can predict growth, traffic targets and plan your business. You won’t be affected by sudden downpours, travel difficulties, road closures and other hindrances to traditional shopping. In fact, these things will act in your favour and boost your business as people search for easier and more convenient methods of shopping.
7. Compete with larger retail outlets, multiples and multinationals. While people spend a lot of money with larger companies, many people value and cherish local and regionally produced products, which are often associated with higher levels of excellence, such as food products (Champagne, European Cusisine), music (regional, Irish, Niche) and hand crafted items and would rather buy directly from source. Online marketing gives them an avenue to find you and all you have to do is help!
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Advantages of SEO
